How will marketing on the internet impact my business? Well, we must first understand that consumers are changing. The old way of marketing involves print ads, TV/Radio Ads, email blasts, direct mail and telemarketing. These all cost money and the consumers don’t want them. There are things like TiVo/DVRs, email spam blockers, don’t not call list and people either throw away “junk mail” or they find a way to get it to stop.
The new way of marketing involves the internet. Consumers want to find you. How do you do this? Well you start with a good website that has a blog. This allows you to be a thought leader and provide fresh content that attracts visitors. Search engines value it as well. Your website must have a proper website design that incorporates search engine optimization (SEO). Doing this helps you show up on search engines.
Next, is to engage in social media like Facebook, Twitter and YouTube. Facebook has 400 million users. Twitter has 105 million users that are growing by 300,000 users a day. YouTube has 1 billion users and is the second largest engine next to Goolge. Wow! People are on these websites and looking to engage the rest of the world. Your company should be here too.
Consumers have a process.
- Awareness
- The consumer finds out about your company. Most likely through the internet.
- Assessment
- They visit your website and search online communities for feedback about you.
- Action
- They take action either engaging your company or dismissing you.
The impact of today’s internet marketing is huge. You have to find ways to exposure your company on the internet and monitor/response to online communities.
Full Value Website Designs can help you with your internet marketing efforts.
